5 Good Graphic Design Tips

graphic design written on a boardSince the advent of the home computer and the included graphic design software programs, almost everyone has access to software that can create labels, flyers, posters and business cards, but my experience has taught me that the weak link in this chain is usually the operator!

Effective graphic designing is a process that requires one to have great skills and techniques. Graphic design might look effortless, but it is worth noting that it requires a lot of focus to details. Consider the catching publication, advertisements or flyer that you liked. There must have been a reason why you like it and failed to like the other. There must have been a specific thing that you liked about font, cool graphic or layout. Making great graphics require you to apply the right strategies. Here are some great graphic design tips you should apply.

Choose the right font treatment 

When it comes to fonts in graphic designing, more is not better. You need to select at most two type faces per document. One should be for the headlines and the other one for the body of the document. The most important thing is to use a clean, simple font to enhance readability. Your headlines fonts should be more creative. For more emphasis on certain words, you can use boldface, italics or underlining.

Make use of the white space in the right manner

Just because you have ample space does not mean that you must fill it when doing the graphic designing. A great graphic design should have well planned wide space. The white space is necessary because it gives the eyes a break and assists in highlighting the vital points. Ensure that you have enough space around the edges and between the columns. To get more ideas and inspirations, you can check on well designed magazines, computer templates and ads.

Find great photos and graphics

When doing graphic designing, it is always advisable to make use of moderate graphics. It is better to have a single graphic that is great than having five that are weak. When you use photos and graphics, you should ensure that they illustrate the point you want to make. Never use them just to take up space. In addition, you should make sure that they have a size that is right for the space that you have.

Let the graphic element illustrate your major points. This is the first thing that your readers see, so it is vital to portray your message in an accurate manner. Do not mix wide range of styles of illustration, it is vital to be consistent to create harmony.

Keep copy neat and short

Readers will be attracted to short sentences and paragraphs. You should break up large blocks of the text using subheadings and bullet points. You should make sure that you have someone else go through your work so that if there are mistakes, they can be detected in your graphic designs.

Check the flow 

People like graphic designs that have a great flow. In most cases, people usually read your page from top to bottom and from left to right. Make sure that you draw people into the top left corner of your graphic design by using a strong graphic. This will make your graphic design attract a lot of readers.

One other point worth noting is that good graphic design always needs to get your attention, but it also needs to make you take action, whether it is buying a product, or calling a number. Whatever it may be, the action is probably the most important part of the process. It is all well and good having a pretty flyer, but if nobody takes any action after seeing it, then it was a worthless exercise, and the only way I can think of that you will know if your design is going to work or not is by experience. Thats it!

So… if it’s experience you need, or maybe just some advice or ideas, you can contact me through this website. I am always happy to talk graphic design, it is my passion. Hopefully this blog has given you some helpful hints, and the video below may give you some more. Happy designing!

Why Choose A Professional Graphic Designer

choose-a-designerI know I have said this before but if you want a proper job you need to use a professional. If your house roof is leaking, chances are that you will not attempt a repair yourself, you will call in a roofer. So when you need graphic design for your business leaflets or website, why do you feel that you can do it yourself? Is it because you have the tools? Well you probably have the tools to fix your roof. It is just one of those annoying fact of life that will probably never change. Anyway, rant over…

Business marketing is vital if you have to meet your overall business goals. Having a great graphic design will go a long way in helping your business gain the right exposure to tour target audience. To ensure that you get the best results in your graphic designing, it is good to hire a professional graphic designer to help you in the process. Here are some of the major reasons why you need to hire a professional graphic designer in your business. 

Save on time

You might not have all the time to design graphic designs for your business. You have a lot of tasks you are supposed to carry out in order to ensure success of your business. This means that you might not have enough time to focus on details when doing the graphic designing even if you have the right skills. By working with a graphic designer, it means that you will have your project handled in a more efficient manner.

Since the graphic designers take this as their full time job, it means that they have enough time to develop great designs for you.

Get professional services

Graphic designing requires that you have great skills and knowledge in this field. You might not have all the skills required, but professional designers have them. They know how to use different computer applications and software when doing the designing. This means that they will apply all the techniques to come up with a graphic design that will portray your business as the best in the market.

This means that by working with them you will get the value of the money you will pay for their services.wanted-graphic-designer

Brands your business in a unique way

In order for your business to meet its goals in an effective manner, you need to portray it in a unique manner. One of the ways you can do this is to have graphic designs that are unique from the many others in the market. Professional graphic designers have the ability to develop highly customizable designs that makes your business look unique and have a competitive edge over your competitors.

They will develop logo that can be used to attract a lot of audience to your business. They will also make use of marketing materials that are exceptional and make people to always remember you. This will make them contact you and become your customers.

Keep your look consistent

In case you keeping on changing your logos, fonts and different messages, you will end up confusing your audience. This will also make you look unprofessional, making you lose a lot of your customers. Professional graphic designers understand how to watch such details and make sure that you maintain consistency in your business marketing using the graphics.

Reduce hassles and stress

As mentioned above graphic designing is a technical process. If you decide to do it by yourself you might end up getting a lot of stress especially if you do not have the right skills and knowledge in this field. By working with a professional designer, you reduce all these hassles and stress because they will take care of everything.

I usually find that the time it takes a non professional to get the job done, from thinking about what is needed to the end result, which by the way may not achieve the desired result anyway, that time could be better spent on doing what you do best, leaving us designers to do what we do best, which is giving you a first class product that will work in the way you want at a reasonable price. Come on… give us a chance!!

Listen to what Jamie says in the video below.. then decide for yourself.

How Do Advertising And Graphic Design Companies Help Promote A Business

When a new movie hits the theatre people are always talking about the graphics. The technology available today makes every scene look just like real life. This is the same way that advertising and graphic design companies can help any business they work with. The companies that offer the most up to date technology and skills will be able to offer a much more competitive design and development for their promotional needs.

Consumers today expect to see that wow factor in everything they deal with on a day to day basis. If they are not blown away by the artwork on a website or brochure, they won’t even bother picking it up. They will search until they find something else that is more attractive to them to flip through. However, an experienced designer can get a businesses noticed and fast.

Websites are a becoming a staple for most businesses. Having one that can offer exciting and creative artwork, can help the business get the image they want portrayed to the potential customer. The designers can help work with creating an appealing appearance and develop brand recognition. This will bring a larger customer base in for the products.

web-tech
Effective creativity is crucial to product branding. Many people associate a particular product with a logo or graphic. When a qualified company is hired, they are able to create impressionable associations with the company. This can be using logos on a website as well as the printed materials for promotional publications.

White websites get probably the majority of consumer hits when someone is trying to find a product, there is still a real need for other promotional items. These design companies can offer their expertise in these areas as well. Creating other materials like advertising mailings can bring in a lot of business when they have the perfect artwork on the cover.

 

nyfa-graphic-design-1400x500
It is a good idea to make sure the policies of the company are understood before hiring them for the job. Find out about their revision process and how many they are willing to do to get it right. Ideally, they will do whatever it takes to make the business owner happy. Also verify that the price includes all printing.

It will be most cost effective to find an advertising and graphic design studio that offer a ranges of services. This can include printed product, website development, and branding development. It makes it much easier and efficient to have the company be able to handle very aspect of the project.

Alpha-Matrix-Design is an experienced company with talented designers that can help you to take your business to the next level. Let us help you by contacting us today. Skype allows us to work with businesses from all over the world. Let’s Skype and discuss how we can work together.