How Responsive Website Design Can Increase Sales

Responsive Website Design Can Increase Sales

In today’s competitive marketplace, a crucial element of success is the use of leading-edge website technology and design. One of the key trends in websites right now is responsive website design (RWD.) Stated simply, if your website doesn’t have responsive web design, your business is likely underperforming.

What is a Responsive Website Design?

14804632142_38c5c63424_bYou’ve likely already encountered responsive websites while surfing online. These are the sites that quickly and automatically adapt to the screen size of your device. Responsive web design ensures that your website content displays correctly and uniformly on a variety of devices, platforms and screen sizes, without the need to create multiple websites. Special coding techniques are utilised that make a web page automatically adjust to the device or screen size for the best user experience possible.

The ability of your website to look appealing and remain user-friendly on any size screen is crucial, since so many consumers are now using mobile devices. Sites with responsive website design look great on laptops and desktops, but they also adapt seamlessly to the small screens of mobile devices, with no more frustrating zooming and scrolling needed.

The Trend Toward Mobile

Your website is a tool for both branding and generating sales. If your site doesn’t look good on a user’s device, their opinion of your brand can suffer. If browsing your site on a smartphone or tablet results in a frustrating experience, users are likely to click away altogether and find one of your competitors’ responsively-designed sites instead.

According to the Pew Research Center, 56% of American adults now own a smartphone, and 34% of them own a tablet device. A full 34% of smartphone internet users say their primary method of going online is using their cell phone (instead of a desktop or laptop computer.) Cisco systems reports that smartphone usage grew a staggering 81% in 2012, and IDC reports that tablet shipments surpassed PC shipments in the 4th quarter of 2013.

Google estimates that 90% of users alternate between their various devices in order to accomplish an online goal such as making a purchase. Clearly, the businesses that provide the most seamless online experience across all platforms will be able to generate more engagement, more positive brand sentiment and ultimately more sales.
Investing in Success

Responsive web design takes the same basic design elements across all platforms, intuitively adapting them to the viewing environment. Fluid, proportion-based grids and flexible images ensure that your website will be optimized to deliver what your customers are looking for on any device.

 

For more information or to make an appointment, Email Us  or visit our website www.alpha-matrix-design.co.uk

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How Do Advertising And Graphic Design Companies Help Promote A Business

When a new movie hits the theatre people are always talking about the graphics. The technology available today makes every scene look just like real life. This is the same way that advertising and graphic design companies can help any business they work with. The companies that offer the most up to date technology and skills will be able to offer a much more competitive design and development for their promotional needs.

Consumers today expect to see that wow factor in everything they deal with on a day to day basis. If they are not blown away by the artwork on a website or brochure, they won’t even bother picking it up. They will search until they find something else that is more attractive to them to flip through. However, an experienced designer can get a businesses noticed and fast.

Websites are a becoming a staple for most businesses. Having one that can offer exciting and creative artwork, can help the business get the image they want portrayed to the potential customer. The designers can help work with creating an appealing appearance and develop brand recognition. This will bring a larger customer base in for the products.

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Effective creativity is crucial to product branding. Many people associate a particular product with a logo or graphic. When a qualified company is hired, they are able to create impressionable associations with the company. This can be using logos on a website as well as the printed materials for promotional publications.

White websites get probably the majority of consumer hits when someone is trying to find a product, there is still a real need for other promotional items. These design companies can offer their expertise in these areas as well. Creating other materials like advertising mailings can bring in a lot of business when they have the perfect artwork on the cover.

 

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It is a good idea to make sure the policies of the company are understood before hiring them for the job. Find out about their revision process and how many they are willing to do to get it right. Ideally, they will do whatever it takes to make the business owner happy. Also verify that the price includes all printing.

It will be most cost effective to find an advertising and graphic design studio that offer a ranges of services. This can include printed product, website development, and branding development. It makes it much easier and efficient to have the company be able to handle very aspect of the project.

Alpha-Matrix-Design is an experienced company with talented designers that can help you to take your business to the next level. Let us help you by contacting us today. Skype allows us to work with businesses from all over the world. Let’s Skype and discuss how we can work together.