How Responsive Website Design Can Increase Sales

Responsive Website Design Can Increase Sales

In today’s competitive marketplace, a crucial element of success is the use of leading-edge website technology and design. One of the key trends in websites right now is responsive website design (RWD.) Stated simply, if your website doesn’t have responsive web design, your business is likely underperforming.

What is a Responsive Website Design?

14804632142_38c5c63424_bYou’ve likely already encountered responsive websites while surfing online. These are the sites that quickly and automatically adapt to the screen size of your device. Responsive web design ensures that your website content displays correctly and uniformly on a variety of devices, platforms and screen sizes, without the need to create multiple websites. Special coding techniques are utilised that make a web page automatically adjust to the device or screen size for the best user experience possible.

The ability of your website to look appealing and remain user-friendly on any size screen is crucial, since so many consumers are now using mobile devices. Sites with responsive website design look great on laptops and desktops, but they also adapt seamlessly to the small screens of mobile devices, with no more frustrating zooming and scrolling needed.

The Trend Toward Mobile

Your website is a tool for both branding and generating sales. If your site doesn’t look good on a user’s device, their opinion of your brand can suffer. If browsing your site on a smartphone or tablet results in a frustrating experience, users are likely to click away altogether and find one of your competitors’ responsively-designed sites instead.

According to the Pew Research Center, 56% of American adults now own a smartphone, and 34% of them own a tablet device. A full 34% of smartphone internet users say their primary method of going online is using their cell phone (instead of a desktop or laptop computer.) Cisco systems reports that smartphone usage grew a staggering 81% in 2012, and IDC reports that tablet shipments surpassed PC shipments in the 4th quarter of 2013.

Google estimates that 90% of users alternate between their various devices in order to accomplish an online goal such as making a purchase. Clearly, the businesses that provide the most seamless online experience across all platforms will be able to generate more engagement, more positive brand sentiment and ultimately more sales.
Investing in Success

Responsive web design takes the same basic design elements across all platforms, intuitively adapting them to the viewing environment. Fluid, proportion-based grids and flexible images ensure that your website will be optimized to deliver what your customers are looking for on any device.

 

For more information or to make an appointment, Email Us  or visit our website www.alpha-matrix-design.co.uk

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Discover the Best Kitchen Worktop Surface

Kitchen Worktop SurfaceWhen I was approached recently by my neighbour asking if I could make him a new website for his kitchen worktop business, I was a little hesitant. His original website looked ok to me, so I wasn’t sure why he wanted to change. Apparently the previous one was organised by his ex partner, so he wanted to make a clean break with a new website.

Seems like a pretty good reason, and I had a discount offer running, so I want ahead.

The main points that he wanted to get across was that selecting a worktop for your kitchen is one of the most significant decision you will ever make. In selecting kitchen worktops, therefore, you have to put into consideration a number of factors. Each worktop’s characteristics will need to undergo thorough scrutiny. Such aspects as heat resistance, water resistance, warranty, durability, maintenance, practicality, shade, shine, and quality must all be considered.

Presently, several materials are be used to prepare the kitchen worktops. There’s wood, laminate, quartz, glass, maia, bamboo, lapitec, Corian, Minerva, natural stones, granite countertops and many others. One of the materials that undoubtedly appears to match all the qualities mentioned earlier is granite. Its popularity goes beyond the kitchen and today, they’ve become part of offices and bathrooms as well. That means a lot.

Below you will discover several reasons why granite is by all means the best surface for kitchen worktops.
Heat and water resistant

With granite, you will never have to struggle saving it from moisture or dampness. It can also withstand up to 200 degrees Celsius. Basically, it’s able to last in any temperature situation. Normally, the heat in the kitchen normally goes up to 50 degrees Celsius. That means you are more than safe and you shouldn’t worry about your kitchen suffering damage.

Versatility

One of the most outstanding features of granite worktops is their appealing looks. Presently, it’s available in a choice of well over 25 colors. And each of the surfaces is unique and has its own individual colors plus markings. It’s this uniqueness and elegance that has made it an immediate favorite kitchen worktop among many people.

Easy installation and less maintenance

Kitchen Worktop

Unlike other surfaces that have to be cut to the required size, when it comes to granite, you can easily order a single slab of the required size. That makes its installation very easy. It’s also very easy to take care of granite worktops since they hardly suffer any damage due to heat or cold. Even after using them for many years, you will hardly see any cracks showing up. And to clean them, you only need a quick wipe using soapy water or detergent and it will look just as a new.

Durable and dependable

As we mentioned earlier, high -quality granite is virtually scratch proof, waterproof and highly resistant to heat. Unlike other forms such as wood, the chance of food particles or bacteria damaging your granite worktop and ruining its looks is almost zero. If taken good care of, granite worktops are sure to last a lifetime.

Price of granite

Granite is quite expensive compared to other types of kitchen worktops. However, none of them matches up to its superior qualities. It’s actually cheaper in countries where it’s extracted rather than where it’s exported. You can get it at reasonably low prices when you buy it from warehouses instead of retailer showrooms.

In conclusion, due to its many benefits, granite worktops seem to be the best choice throughout the world for kitchen worktops. Better still, kitchens made from granite kitchen worktops are attractive in appearance, which is among the key factors when designing or remodeling a kitchen. Put simply, granite worktop is the best surface you will never go wrong with for your countertops.

Take a look at the website I made and let me know your thoughts, both good and bad, but please try to make it constructive!

Replacement Kitchen Doors – A Designers Dream Business

kitchen doorsFrom a design point of view, kitchen upgrades are an interesting project, and as happened this week, we were asked to design a website for a kitchen designer, then that really gets my juices flowing.

The company in question has a great solution to the high expense of replacing your kitchen, because they offer the option of changing just the cabinet doors and drawers, giving the owner a stylish new kitchen but for a lot less expense than would be incurred with a complete kitchen replacement.

This will be the focus of the website. I will be highlighting the cost saving angle of this type of makeover.

The premise is, that if you are looking for a great way to upgrade your kitchen, it might seem like a very expensive or something impossible to afford at the beginning. The process can be expensive depending on how you want to do it. However, there are several ways that you can upgrade your kitchen and make your entire home look great.

One of the most affordable ways to upgrade is to do replacement of the kitchen doors. This is a simple job that has the ability to change the entire look of your kitchen and home. By replacing the doors, you can transform your kitchen from its tired and old look into something modern and sleek. Your kitchen or home will look unique from others at the end of the replacement project. This is an option that is easier and cheaper, so no hassles or stress involved.

Cost effectiveness

The benefits of replacement kitchen doors do not stop you from making your kitchen look great. Replacing your kitchen doors is much cheaper compared to renovating your entire kitchen. Even if you decide to do the whole kitchen renovation by yourself, it will cost you more than when you replace your kitchen doors alone. The difference in cost is very high, so you end up saving a lot of money in the process.

If you decide to renovate the whole kitchen or build a new one, the cost you incur will be never ending. You will have additions of worktops, plumbing, flooring, decorating, installing new tiles just to make your kitchen look upgraded. With kitchen door replacement, the cost are just upfront and nothing extra is likely to come up. Plus, your kitchen will look as good as new in an affordable manner.

You can replace the doors by yourself new doors

Doing replacement of your kitchen doors is a simple job that you can do without the need to hire a professional. Even if you do not have a lot of knowledge in this area, it is still possible to do the work perfectly because just simple skills are required. Thus, you end up saving a lot of money because you eliminate the professional fees. Therefore, you keep the costs to a minimum. It is even possible to ask the supplier of your door to pre-drill the hinge holes for you. This will make the door replacement job easier.

Less mess and no hassles

Replacement kitchen doors mean no hassle and less mess. You can order the doors online and they will be delivered to you just within a few days. You can have the old ones replaced at your own leisure. The other good thing is that you do not have to remove the plaster walls, tiles, repaint or re-plumb.

Save time and avoid inconveniences

In addition to saving money, you will save time as well. Getting a whole new kitchen renovated or building a new one will take you a very long time to complete. During this time, you face a lot of inconveniences because you will have to stay without a kitchen. However, the replacement of your kitchen doors will just take just a day or even few hours, thus you eliminate such inconveniences.

So you can see the benefits, and I will be trying hard to show these benefits in the design of the new website. When finished I will put a link to it in this blog, and would welcome your comments.

If this type of kitchen makeover is for you, check out the video below for more ideas, which shows how you can do the installation yourself if you are a handy type of person.

Why Choose A Professional Graphic Designer

choose-a-designerI know I have said this before but if you want a proper job you need to use a professional. If your house roof is leaking, chances are that you will not attempt a repair yourself, you will call in a roofer. So when you need graphic design for your business leaflets or website, why do you feel that you can do it yourself? Is it because you have the tools? Well you probably have the tools to fix your roof. It is just one of those annoying fact of life that will probably never change. Anyway, rant over…

Business marketing is vital if you have to meet your overall business goals. Having a great graphic design will go a long way in helping your business gain the right exposure to tour target audience. To ensure that you get the best results in your graphic designing, it is good to hire a professional graphic designer to help you in the process. Here are some of the major reasons why you need to hire a professional graphic designer in your business. 

Save on time

You might not have all the time to design graphic designs for your business. You have a lot of tasks you are supposed to carry out in order to ensure success of your business. This means that you might not have enough time to focus on details when doing the graphic designing even if you have the right skills. By working with a graphic designer, it means that you will have your project handled in a more efficient manner.

Since the graphic designers take this as their full time job, it means that they have enough time to develop great designs for you.

Get professional services

Graphic designing requires that you have great skills and knowledge in this field. You might not have all the skills required, but professional designers have them. They know how to use different computer applications and software when doing the designing. This means that they will apply all the techniques to come up with a graphic design that will portray your business as the best in the market.

This means that by working with them you will get the value of the money you will pay for their services.wanted-graphic-designer

Brands your business in a unique way

In order for your business to meet its goals in an effective manner, you need to portray it in a unique manner. One of the ways you can do this is to have graphic designs that are unique from the many others in the market. Professional graphic designers have the ability to develop highly customizable designs that makes your business look unique and have a competitive edge over your competitors.

They will develop logo that can be used to attract a lot of audience to your business. They will also make use of marketing materials that are exceptional and make people to always remember you. This will make them contact you and become your customers.

Keep your look consistent

In case you keeping on changing your logos, fonts and different messages, you will end up confusing your audience. This will also make you look unprofessional, making you lose a lot of your customers. Professional graphic designers understand how to watch such details and make sure that you maintain consistency in your business marketing using the graphics.

Reduce hassles and stress

As mentioned above graphic designing is a technical process. If you decide to do it by yourself you might end up getting a lot of stress especially if you do not have the right skills and knowledge in this field. By working with a professional designer, you reduce all these hassles and stress because they will take care of everything.

I usually find that the time it takes a non professional to get the job done, from thinking about what is needed to the end result, which by the way may not achieve the desired result anyway, that time could be better spent on doing what you do best, leaving us designers to do what we do best, which is giving you a first class product that will work in the way you want at a reasonable price. Come on… give us a chance!!

Listen to what Jamie says in the video below.. then decide for yourself.