How Responsive Website Design Can Increase Sales

Responsive Website Design Can Increase Sales

In today’s competitive marketplace, a crucial element of success is the use of leading-edge website technology and design. One of the key trends in websites right now is responsive website design (RWD.) Stated simply, if your website doesn’t have responsive web design, your business is likely underperforming.

What is a Responsive Website Design?

14804632142_38c5c63424_bYou’ve likely already encountered responsive websites while surfing online. These are the sites that quickly and automatically adapt to the screen size of your device. Responsive web design ensures that your website content displays correctly and uniformly on a variety of devices, platforms and screen sizes, without the need to create multiple websites. Special coding techniques are utilised that make a web page automatically adjust to the device or screen size for the best user experience possible.

The ability of your website to look appealing and remain user-friendly on any size screen is crucial, since so many consumers are now using mobile devices. Sites with responsive website design look great on laptops and desktops, but they also adapt seamlessly to the small screens of mobile devices, with no more frustrating zooming and scrolling needed.

The Trend Toward Mobile

Your website is a tool for both branding and generating sales. If your site doesn’t look good on a user’s device, their opinion of your brand can suffer. If browsing your site on a smartphone or tablet results in a frustrating experience, users are likely to click away altogether and find one of your competitors’ responsively-designed sites instead.

According to the Pew Research Center, 56% of American adults now own a smartphone, and 34% of them own a tablet device. A full 34% of smartphone internet users say their primary method of going online is using their cell phone (instead of a desktop or laptop computer.) Cisco systems reports that smartphone usage grew a staggering 81% in 2012, and IDC reports that tablet shipments surpassed PC shipments in the 4th quarter of 2013.

Google estimates that 90% of users alternate between their various devices in order to accomplish an online goal such as making a purchase. Clearly, the businesses that provide the most seamless online experience across all platforms will be able to generate more engagement, more positive brand sentiment and ultimately more sales.
Investing in Success

Responsive web design takes the same basic design elements across all platforms, intuitively adapting them to the viewing environment. Fluid, proportion-based grids and flexible images ensure that your website will be optimized to deliver what your customers are looking for on any device.

 

For more information or to make an appointment, Email Us  or visit our website www.alpha-matrix-design.co.uk

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Why Choose A Professional Graphic Designer

choose-a-designerI know I have said this before but if you want a proper job you need to use a professional. If your house roof is leaking, chances are that you will not attempt a repair yourself, you will call in a roofer. So when you need graphic design for your business leaflets or website, why do you feel that you can do it yourself? Is it because you have the tools? Well you probably have the tools to fix your roof. It is just one of those annoying fact of life that will probably never change. Anyway, rant over…

Business marketing is vital if you have to meet your overall business goals. Having a great graphic design will go a long way in helping your business gain the right exposure to tour target audience. To ensure that you get the best results in your graphic designing, it is good to hire a professional graphic designer to help you in the process. Here are some of the major reasons why you need to hire a professional graphic designer in your business. 

Save on time

You might not have all the time to design graphic designs for your business. You have a lot of tasks you are supposed to carry out in order to ensure success of your business. This means that you might not have enough time to focus on details when doing the graphic designing even if you have the right skills. By working with a graphic designer, it means that you will have your project handled in a more efficient manner.

Since the graphic designers take this as their full time job, it means that they have enough time to develop great designs for you.

Get professional services

Graphic designing requires that you have great skills and knowledge in this field. You might not have all the skills required, but professional designers have them. They know how to use different computer applications and software when doing the designing. This means that they will apply all the techniques to come up with a graphic design that will portray your business as the best in the market.

This means that by working with them you will get the value of the money you will pay for their services.wanted-graphic-designer

Brands your business in a unique way

In order for your business to meet its goals in an effective manner, you need to portray it in a unique manner. One of the ways you can do this is to have graphic designs that are unique from the many others in the market. Professional graphic designers have the ability to develop highly customizable designs that makes your business look unique and have a competitive edge over your competitors.

They will develop logo that can be used to attract a lot of audience to your business. They will also make use of marketing materials that are exceptional and make people to always remember you. This will make them contact you and become your customers.

Keep your look consistent

In case you keeping on changing your logos, fonts and different messages, you will end up confusing your audience. This will also make you look unprofessional, making you lose a lot of your customers. Professional graphic designers understand how to watch such details and make sure that you maintain consistency in your business marketing using the graphics.

Reduce hassles and stress

As mentioned above graphic designing is a technical process. If you decide to do it by yourself you might end up getting a lot of stress especially if you do not have the right skills and knowledge in this field. By working with a professional designer, you reduce all these hassles and stress because they will take care of everything.

I usually find that the time it takes a non professional to get the job done, from thinking about what is needed to the end result, which by the way may not achieve the desired result anyway, that time could be better spent on doing what you do best, leaving us designers to do what we do best, which is giving you a first class product that will work in the way you want at a reasonable price. Come on… give us a chance!!

Listen to what Jamie says in the video below.. then decide for yourself.